Market Development Manager, Pharma

The Company

kp is a globally recognised leader in the packaging and specialty film industry, renowned for its unwavering commitment to sustainability and innovation. The need to act on climate change has never been clearer so we incorporate sustainability into everything we do by #InvestingInBetter - creating innovative products that enhance product protection, shelf life and contribute to reducing the overall carbon footprint.

At kp, we are passionate about ensuring our customers' satisfaction, and we strive to achieve this goal by focusing all our efforts on meeting their evolving needs. Our dedication to drive a positive change in the packaging industry with a focus on quality and sustainability has earned us a reputation as a trusted partner for businesses worldwide.

kp is currently looking for a Market Development Manager, Pharma within our Pharma, Health & Protection and Durables division, preferably located near our site in Charlottesville, Virginia. 

The Market Development Manager will play a key role in developing and executing strategies and tactics to drive growth and innovation in the Pharma product line. This role has in depth knowledge of the market trends, customer needs, and regulations and leverages that knowledge to develop strategies that creates a sustainable, competitive advantage for kp in Pharmaceutical packaging.   

Key Tasks and responsibilities:

• Understand customer, co-supplier and market problems, trends, and requirements. Identify opportunities for our product line or services to solve a problem better than the next best alternative or delight the customer with a stronger value proposition than our competition. 
• Develop relationships with key stakeholders at customers (product developers, packaging designers, sustainability managers), industry partners, allied suppliers, and applicable associations to drive our product and growth strategies to completion.
• Gathers voice of customer (VOC) and voice of market (VOM) and shares with broader team to map our current capabilities to determine if our current product line meets these needs or we need to develop something, in which case the Market Development Manager will help develop the business case and in some cases lead the project. 
• Leverages knowledge on our capabilities to find adjacent and white space areas for new business. The Market Development Manager will drive an assessment of the opportunity, create business cases and recommendations to the leadership team, and then lead any initiatives approved.
• Assists all pharma new product commercialization projects, acting as the technical expert and support for Sales to drive implementation of the new product at customers. 
• Develops strong value propositions for our products that resonate with the customer and champions potential business opportunities.
• Lead customer projects (fee for service and complimentary) utilizing our iCenter and pilot capabilities. 
• Identifies risks for our business and collaborates internally to put mitigation plans in place. 
• Builds a reputation in the market as a thought leader and expert. 
• Facilitates, in conjunction with the Product Line and Marketing Communications teams, promotional activities including, but not limited to, tradeshows, technical symposiums, association presentations, as well as case histories, technical articles, communication briefs for all new products in the product line.
• Works closely with Marketing Communications staff to provide product-specific content for print and electronic advertising campaigns, and product literature, presentations and sales tools, as well as product positioning ideas for trade show strategy development.

Who we are looking for:

You might be a match with a Bachelor's degree (B.A. or B.S. – Business/Marketing major preferred) and 5 to 7 years related experience in market/business development roles in a manufacturing company; or equivalent combination of education and technical experience/background. A MBA would be a plus.

Other Requirements:

• Strong expertise in engineered materials with plastics experience preferred
• Global market experience in the Pharmaceutical industry with deep understanding B2B markets
• Understanding of selling and marketing to large multi-national companies, value added resellers and converter
• A strategic visionary with sound technical skills, analytical ability, strong operational focus and good judgment and reasoning skills, able to define problems, collect data, establish facts, interpret several abstract and concrete variables and draw valid conclusions.  
• An intelligent and articulate individual who can relate to people from multiple cultures and at all levels of an organization and possesses excellent communication skills.
• Experience in selling or marketing to large, multi-national companies is preferred. 
• Marketing and business plan development
• Fluent English skills (oral and written)
• Proficient in Microsoft Office
   

Apply Now!

If you are determined, thrive in a fast-paced environment with high levels of accountability and focus, then we’d love to meet you! Please apply using the link below.

At kp, Diversity, Equity and Inclusion is vital to our global success. We welcome applicants from all identities, ideas, perspectives and experiences and encourage people from underrepresented backgrounds to apply. We aim to create an inclusive culture where our employees feel empowered to play to their strengths and see themselves reflected in the organization without regard to race, gender, religion, national origin, age, veteran status, disability, sexual preference, marital status, or inclusion in any other protected class.